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Rap Musical against Automated Propaganda Convenience, not choice. Efficiency, not freedom. Frictionless experience. In marketing and the retail sector, data analytics is widely used to profile and micro-target consumers and to predict behaviour. The ultimate goal, apparently,
is for humans to be able to outsource all decision-making to machine intelligence (make Google do it!). What is at stake within the political realm? ALGO-RHYTHM is the first in a series of works that probes the insidious but comprehensive threats to human rights and agency posed by the rise of the quantification and algorithmic management of daily life. Using hiphop, drama, street art and data-driven filmmaking, this navigable, musical installation explores how our embrace of the con- venience of machine intelligence, refracted through the slick interface of smartphone apps, makes us vulnerable to manipulation by political actors. Recognising the urgent need for a new visual language to illu- minate this concern, the team developed a hybrid narrative form that unites photogrammetry and volumetric filmmaking with traditional approaches. Through its auratic and poetic use of computational imag- ing technologies, ALGO-RHYTHM scrutinizes the limitations, errors and abuses of algorithmic representations.
Directed by Manu Luksch
Starring: Gunman Xuman as Mr. X., CEO of Data Analytica, and Mr Y, news anchor Lady Zee and OMG as the Presidential Candidates Featuring: Adja Fall, Illégal, Kruh, MC Mo and Rhapsod. Soundtrack/Music: Mukul
Lyrics co-written by Manu Luksch & Mukul Patel, Gunman Xuman and Keyti Cheikh Séne
Live Graffiti: MadZoo
Immersive FX consultant & Kinect recordings: Jack Wolf
Camera Op and dronista: Malick Sy
Supported by the Open Society Foundations
