I was involved in running a Bulletin Board Service in the 1990s in Sweden. Since then I have been part of online communities. 2008 in London I got one of the first libraries on Twitter and handed the account over to the librarians after holding workshops with them. Since then I am a consultant on "online communication." After "social media" was taken over by marketing agencies, I moved on to talking about internal collaboration tools and habits. Since 2017 I am back in Germany, the last 3 years I spent in a manufacturing organisation in wind energy, where we have now put Collaboration into the capabilities model. I have worked as Process Designer but have found that the word "Design" does not land with managers on the business side, so next year we will test naming my role "Collaboration&Content Architecture".